Kristen Palchak

We paired a 31-market global study with Microsoft's proprietary data across Teams, Outlook and M365 to uncover a key insight: 41% of people were planning to leave their jobs in 2021. We launched the story before the phrase "The Great Resignation" entered the mainstream and the report became an annual study designed to predict the future of work. The work was the reason Microsoft was named as Fast Company's #8 Most Innovative Company.

We first helped Michael and Susan Dell make a $6.25B contribution to investment accounts for low-income children. But then we needed to help families claim the accounts, while our data showed that low-income families were 2X less likely to sign up because of the "Trump Accounts" name. Our strategy needed to transcend politics with something universal: kids. We created a Super Bowl spot and surrounding campaign told from the children's point of view. The accounts saw record signups and helped put money into the hands of families who need it most.

The legacy promotions team at Jeopardy! had been doing things the same way for decades. I was brought in to lead the show's full digital ecosystem from the website, email program, and contestant search process to interviewing contestants for behind the scenes content, overseeing on-air collaborations and building their social presence from scratch. After five years, we transformed Jeopardy! into a brand that was impossible to ignore on social, influencing audience conversation and even the categories that the writers created for the show.